A Luxury Fragrance House Entering Hospitality

A coastal ritual system designed for modern luxury hotels.

Scent-led in identity. Refillable by design. Built to continue beyond checkout — for luxury hotels, boutique resorts, wellness retreats, and premium cruise ships.

I

Base Amenity System

Refillable, design-forward bottles installed in-room as part of a quieter bath experience.

II

Take-Home Ritual

Guest-selected upgrade sets — used during the stay, continued at home.

III

Property Scent Identity

Lobby, arrival, spa, public spaces, and guest-room ritual — one continuous sensory identity.

No. 01 PEL BEAUTY Hospitality No. 01 Sea Salt + White Tea Body Wash Patrick Mullings
No. 02 PEL BEAUTY Hospitality No. 02 Bergamot + Driftwood Shampoo Patrick Mullings
No. 03 PEL BEAUTY Hospitality No. 03 Neroli + Coastal Sage Conditioner Patrick Mullings
No. 04 PEL BEAUTY Hospitality No. 04 Sandalwood + Ocean Air Body Lotion Patrick Mullings
Reef-Safe Formulas·Biodegradable Packaging·All Natural Ingredients·Coral Conservation Commitment·Cruelty-Free · Vegan·Key Largo, Florida· Reef-Safe Formulas·Biodegradable Packaging·All Natural Ingredients·Coral Conservation Commitment·Cruelty-Free · Vegan·Key Largo, Florida·
“Beyond amenities. A true guest ritual.”
Luxury Hotels, Resorts & Cruise Ships

PEL BEAUTY Hospitality is designed for luxury hotels, boutique resorts, wellness retreats, and premium cruise ships — where guest experience, operational consistency, and brand memory matter equally. Designed from within hospitality, not adapted from retail.

Explore the System
The Hospitality System

A two-tier model built for both guest desire and hotel practicality.

A base amenity system and a guest-selected take-home ritual — operational clarity and a stronger guest memory.

Tier One

Base Amenity System

Refillable, design-forward bottles installed in-room. Body lotion is an essential step of the ritual — not an add-on.

  • Five products, one ritualOne coherent bath language — body wash, shampoo, conditioner, hand wash, lotion.
  • Refillable by designColor-matched pouches — less waste, consistent presentation.
  • Housekeeping easeMatching scent sets and refill formats simplify operations.
  • Lobby to roomOne unbroken sensory journey — arrival through bath ritual.
Tier Two

Take-Home Ritual

Full ritual sets used during the stay and taken home. The experience does not end at checkout.

  • Guest-paid upgradeReserved for guests who actively choose the ritual.
  • Tray-readyCurated kits — vanity trays, suites, or welcome amenities.
  • Revenue opportunityAmenities transform from a cost into a branded revenue extension.
The Coastal Ritual Scent System

Four signature scents. One complete hospitality language.

Each scent has its own color world across bottle and pouch — the form stays consistent, the identity changes through tone and mood.

No. 01

Sea Salt + White Tea

Clean Coastal Signature

Fresh, airy, and universally refined — the cleanest luxury baseline for suites and coastal resorts.

No. 02

Bergamot + Driftwood

Warm Citrus Wood

Grounded and architectural — ideal for boutique hotels, beach clubs, and quieter luxury settings.

No. 03

Neroli + Coastal Sage

Fresh Botanical Spa

Bright and herbaceous — especially strong for spa, wellness retreats, and recovery spaces.

No. 04

Sandalwood + Ocean Air

Soft Luxury Ocean

Warm, creamy, and designed to linger — the most emotional direction and the strongest take-home candidate.

Five Products · Four Scents

The ritual is complete at every level.

Each scent available as a complete five-product set — Patrick Mullings at the base of every product.

01

Body Wash

The strongest scent-memory touchpoint in the shower — the hero anchor for the ritual.

  • Installed in-room
  • Available in refill pouch
  • Hero bottle candidate
02

Shampoo

Carries the scent identity cleanly without over-perfuming.

  • Base amenity essential
  • Color-matched to scent
  • Full-room consistency
03

Conditioner

Hydrating and balanced — substantial without becoming heavy.

  • Paired to shampoo
  • All four scents
  • Wellness-driven cue
04

Hand Wash

Premium detail layer — vanity areas, powder rooms, and suite presentation.

  • Guest touchpoint
  • Lobby and public spaces
  • Scent continuity
05

Body Lotion

The finishing step of the ritual. Not optional. The key emotional product and strongest take-home candidate.

  • Essential — not optional
  • Take-home desire
  • Suite luxury anchor
Full-Property Scent Identity

One scent. Every space. One memory.

“Your hotel scent continues from guest arrival to guest room ritual.”
1Lobby
2Arrival
3Spa
4Guest Room
5Bath Ritual

Founding properties may extend their selected scent into lobby, arrival, spa, and all shared guest spaces.

The same identity that welcomes guests at arrival resolves inside the bath ritual.

This creates a unified property memory — and a reason guests return.

Begin the Conversation
Founding Partners

A limited number of properties will define the first chapter of the brand.

Initial rollout is limited to select properties — a selective collaboration, not a supply relationship.

If you are considering this conversation, have it now. The founding chapter closes when the right properties are in place.

Co-Branded Bottles

Discreet co-branding on select products — a shared identity between property and ritual.

Scent Alignment

Align with one of four scent directions — a stronger sensory signature across the property.

Property Scent Development

Eligible partners may develop a scent that begins in the lobby and continues through arrival, spa, and guest-room rituals.

Founder
Patrick Mullings
Origin
Key Largo, Florida
Coastal Commitment

Born from the reef. Designed to protect it.

PEL BEAUTY Hospitality is built for coastal ecosystems first — not adapted after the fact.

Every formula, pouch, and bottle is designed to return safely to the environment it comes from. This is not sustainability as marketing. This is formulation as responsibility.

A portion of every founding partnership supports coral reef conservation in the Florida Reef Tract.

0

Harmful Chemicals

No oxybenzone. No octinoxate. No sulfates. No parabens.

90%

Less Plastic

Refillable system replacing single-use hotel bottles.

100%

Biodegradable

Biodegradable packaging and reef-safe positioning throughout.

Reef-Safe Formulas

No oxybenzone, octinoxate, sulfates, or parabens.

All Natural Ingredients

Plant-derived, ocean-safe actives. No synthetic dyes or petrochemical fillers.

Biodegradable Packaging

Designed to reduce waste and support cleaner coastal use.

Cruelty-Free · Vegan

No animal testing, no animal-derived ingredients.

Florida Reef Tract Commitment

A portion of every founding partnership supports coral reef conservation.

Request a Presentation

For brand deck requests, sample reviews, pilot programs, founding partner conversations, scent identity development, and luxury hotel or cruise partnerships.

We are currently opening conversations with select hotels, resorts, and hospitality operators for presentation meetings, pilot opportunities, and sample review.

All direct contact routes to Patrick Mullings personally. We respond within 48 hours.

Request a Presentation

Share a few details about your property and preferred next step.

Designed in Key Largo for coastal hospitality worldwide